Responsibilities
SEO - On-page Optimization
* Devising and implementing SEO strategies for websites.
* Research keyword, keyword density, Add meta tag, sitemap.xml,robots.txt, etc
* Conducting regular optimization of on-page content on various product pages
* Auditing title tags and meta data on a regular basis for search engine optimization compliance
* Working with the development team to analyze site code and provide recommendations based on SEO best practices
* Maintaining banners on the site and changing them periodically to promote different offers/products
* Conducting on-going competitive market analysis
* Manual reports for checking the ranking of sites in Search Engineslike Google,Yahoo, and Bing
* Manage all the reports for projects weekly, monthly as per our clients
* Monitoring click-through and conversion rates using Google Analytics
SEO Off-Page Optimization
* Building quality inbound links from blogs, Directory ,book marking, forums, and other relevant, content-specific sites
* Submitting content (articles, press releases, etc.) to submit to various platforms/sites
* Making appropriate comments on relevant, do-follow blog sites to procure back links
* Generating and submitting product feeds to various shopping engines
* Exploring new online resources for generating back links
* Maintaining the company blog
* Leveraging other sites/platforms to publish content with links back to our sites
* Incorporating social media optimization to augment the traditional SEO activities
PPC/SEM
* Conducting keyword research and selecting product-specific keywords for PPC campaigns
* Monitoring campaigns on a regular basis to measure and maximize the effectiveness of all PPC campaigns
* Composing and testing ad copy to produce optimal click through rates
Email Marketing
* Maintaining a list of opt-in email addresses and leads and sending emails twice a week
Desired Candidate Profile
- Experience in SEO for IT Industry with basic understanding of enterprise technology solutions
- 3 to 7 years of relevant experience in same field
- Good English communication, both written and oral is a must.
Educational background
Should be a graduate with any specialization.
Other Details
Employment Type: Full Time
Job Location: Okhla, New Delhi
Compensation: To be discussed - as per industry norms
Rubiks Cube Consultants
esha@rubiks3.com, 418 Mount
Kailash Tower EOK, NEW DELHI, Delhi - 110065
Thanks & Regards
Naukri4u.COM
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